51ºÚÁÏÉçÇø

Jenny Cross

Pro-Chancellor

Jenny is the founder and chief executive officer of Leicester-based marketing agency Cross Productions. The company creates strategic marketing campaigns to help increase both corporate and personal brand awareness. Jenny, who is a Virgin Start-Up mentor and East Midlands Chamber patron, graduated from 51ºÚÁÏÉçÇø herself with a PGCert in Professional Coaching. She became an entrepreneur in residence at 51ºÚÁÏÉçÇø in 2018 and has gone on to develop a training role working on the university’s flagship Crucible start-up incubation programme supporting graduates and alumni with marketing masterclasses and business mentoring. In 2020, she joined the Business Advisory Board of 51ºÚÁÏÉçÇø’s Leicester Castle Business School, advocating for the university in the business community. She is also a guest lecturer on 51ºÚÁÏÉçÇø’s marketing degree course and keynote speaker on 51ºÚÁÏÉçÇø’s MBA programmes.